Tell us what you'd be selling. We'll talk through value, fit and structure, then introduce you to a buyer that fits.
Updated September 28, 2026
No fee to you — not up front, not at closing.
Direct to buyersMatched to fit, not auctioned
No feeNot up front, not at closing
Have an offer already?We'll give you a free second opinion
Ready now or a year out — tell us where you are. Someone from our team calls you. No fee and no obligation.
No fee to youNot up front, not at closing
15+ years of dealsAgencies, books and MGAs
Direct to buyersMatched to fit, not auctioned
A realistic rangeWhat buyers look at, explained
Short answer: Selling an agency usually takes about four to six months from preparation to closing. It starts with a conversation, then a realistic value range, an introduction to a buyer that fits, and a letter of intent, diligence and closing. There's no fee to you.
A typical agency sale runs roughly four to six months: preparation and valuation, finding the buyer, weighing offers and a letter of intent, due diligence, then final negotiation and closing (source). Diligence itself can take four to six weeks when the documents are ready — and three to four months when the seller waits for the buyer to ask (source).
The headline price is only one part. Most agency deals combine several of these (source):
| Part | What it means for you |
|---|---|
| Cash at close | Paid when the deal completes. The most certain money, and the least risk to you. |
| Earnout | Future payments tied to how the book performs after the sale — retention, growth or earnings. |
| Seller note | Part of the price paid over time. In effect, you lend the buyer that part. |
| Equity rollover | Part of the price taken as equity in the buyer, for a share of future upside — with more risk and less liquidity. |
| Escrow / holdback | A slice held back for a period after closing to cover disputes or surprises. |
Two offers with the same multiple can be very different deals. We help you compare them on what you'll actually receive, and when.
You don't need anything to call us. To get to a formal offer, a buyer needs 14 things — the two that matter most are a policy list that includes cancellations (so retention can be measured, not guessed) and commission and premium by carrier, by month. No customer names are needed.
Either way, start with one conversation about your insurance agency. Five quick fields — no fee, no obligation.
Selling an insurance agency, a book of business or an MGA — directly to buyers who are actively acquiring, with no fee to the seller.
Sell Your Insurance Agency Direct connects agency owners with buyers. No fee to you — not up front, not at closing. There's no retainer and no listing agreement to sign before you know what your insurance agency is worth.
Nothing on this site is an offer to buy, a valuation of your agency, or legal, tax or accounting advice — talk to your own advisers before you sign anything. Market figures are from the sources linked beside them, read 2026-09-28; they describe the market, not your agency.
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